Social Media Networks Launch Voter Registration Drives
Registering to vote just got a whole lot easier for tens of million social media users in the U.S. At least six major social media apps are launching voter registration drives to meet young voters exactly where they spend much of their time: on their phones.
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When Social Networking Is Not Enough
Social networking is pretty marvelous, but it isn’t the end-all-be-all for making business connections. There are actually times when you’d do better to look elsewhere.
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Social Media is Transforming Marketing
Everyone realizes the importance of social media marketing. Businesses are tapping benefits of using networks created on social sites to sell products.
What is social media marketing?
Social media marketing is using social sites such as Facebook, Twitter and many of the social media tools to create awareness about products. It is an approach where business can reach their customers. Many customers interact with brands through social media. A company that has a high social media-marketing plan can thus tap into the opportunity and increase their customer base.
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Social media helps charity to monitor the flow of blood cancer conversations
For more than 56 years the charity I work for, Bloodwise, has been working to beat blood cancer, the third most fatal form of cancer. In our work, we have had to constantly evolve and adapt to meet the ever-changing needs of our supporters and patients.
Unsurprisingly, the rise of digital channels has been transformational for us, from the delivery of patient information online to communicating with supporters via social media. However, as the importance of digital grew, we knew we needed to use data and insight to understand our online audiences better and measure our performance.
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Social Media Trends to Watch
Influencer Marketing
According to the latest Nielson study, over 90% of consumers trust recommendations from friends and family. We have slapped a fancy name on it, but at the end of the day, this is what influencer marketing really is: getting products into the hands of people whom others trust. Peer recommendations have the power to sway buyers and inspire purchase decisions, not because they have a zillion followers or have perfect lips, but because they are reliable, personable sources we believe.
Social Media Addiction
I remember a time before Facebook, Instagram, Twitter, Snapchat, emojis, instant messaging and memes. I remember when my friends used to ride their bikes passed my home to see if I was there -- now, we always know where everyone is. Sometimes because it is self-reported (on a social media platform) but also because we can send them a quick text.
So the term digital native is a little too loose for me, the date range is too baggy around the sides.
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Social Media gives Customers Power over Brands
Not so long ago, customers were isolated. Their ability to voice their dissatisfaction with the service they received from business was severely limited.
The once feared television show Fair Go was just about their only option.
Today they can air their gripes instantly on Facebook, Twitter or other social platforms and build alliances with similarly disgruntled customers. They can take pictures wherever they go and record or even film their interactions.
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Addicted to Social Media
Social media is a double-edged sword, providing both benefits and drawbacks.
In order to stay connected, many of us are becoming captivated by these pervasive tools. A social media report by Sensis in 2015 reported that nearly half of all Australians access one or more social networking sites every day.
The report also found that Australians now spend an average of 8.5 hours a week on Facebook alone, with 24% checking social media more than five times a day. Seven in ten people used a smartphone to access their accounts.
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7 Insider Tips to Rock Your Social Media Presence
Social media is a blessing for small business entrepreneurs to spread the word about their business without spending a huge amount of advertising dollars. Nevertheless, a majority of small businesses are not able to capitalize on this opportunity.
A recent ProOpinion poll found that many small business professionals don’t use social media or a social media calendar on a regular basis. Only 31 percent post frequently on social media, and whats even worse, just 15 percent interact with their audience.
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Why 2016 is the first made-for-social media campaign
Social media is the primary battleground for the most controversial presidential campaign in modern history. Here is what real-time data says about each campaign.
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Social Good of Social Media
Social media is not always an online distraction or procrastination platform. While some may be addicted to their social media networks, it is one of the best ways to stay informed. Major news outlets, corporations and persons of interest use social media to deliver messages to the masses. With items posting immediately, the public stays informed. Some issues cause controversy, but social media does more good than harm in retrospect.
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Social Media Matters
When it comes to online reviews, business owners take the good with the bad. Reviews can be highly influential. On the upside, positive reviews highlight things such as terrific customer service, stellar products, delicious food and the like. There is a local Facebook group for Kansas City foodies, and a positive review of a new restaurant can be a major boon to a new local eatery.
On the flip side, even the most customer-focused and conscientious of businesses will eventually get a less than favorable review. It’s simply the law of averages. Reviewers definitely do not lack places to post their comments: Traditional review sites like Yelp are always in play, but people also take to Twitter and Facebook to air grievances.
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Are You A Social Media Narcissist?
Social media narcissism is on the rise. The team behind Psychology Today compiled research to show that millennials could be the most narcissistic generation in history. Social media is one of the exemplifications of the problem. That is not to say that everyone on social media is a narcissist, but it is where these people tend to hang out.
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Social Media in a recession, does it make financial sense?
How do companies stay afloat in recessionary times with so many calls for financial prudence and as far as the additional cost of marketing goes, is a recession a good time to lay back on your Social Media efforts or should you be stepping it up?
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Social Media and the Internet will Help your Business Grow
The greatest change over the last few years in promotion and advertising is the use of the Internet.
Our websites are a platform to blog and promote our business. In addition links to social media are vitally important.
The use of Twitter and Facebook has grown considerably – every business, no matter what size, can enjoy the benefits of social media.
We have focussed on Twitter and Facebook a lot over the last 12 months. Gradually we have increased our activity and developed what we think works best for us.
On Facebook we have a business page. We regularly post technical articles about current accounts and taxation topics. These prove popular and often result in questions and contact from current clients.
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Keep your Business Relevant on Social Media
Social media is driving our lives right now. You may say that is untrue, but I say you are in denial unless you are one of those emasculated men who share a Facebook account with your wife or you are part of the 1 percent who spends little to no time online. This is 2016 and Facebook has more than one billion daily active users. One billion. Daily. Active. Users. Amazing.
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5 Things Entrepreneurs Should Not Forget About Social Media
Social media has become a popular (and profitable) marketing tool for new and experienced entrepreneurs. Establishing an account and building an audience organically costs only time, and most platforms offer reasonably priced advertising options for those who want a little extra push.
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Social Media Inspired Gifts
The holidays are right around the corner, but regardless of whether it is Christmas, Valentines Day, someones birthday or any other holiday, you can always surprise that special social media lover in your life -- or yourself -- with any of these awesome gifts.
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5 Ways Your Social Media Accounts Hurt Your Career
Social media is a big part of many peoples lives, and it can be a great tool to help build and maintain relationships, and for general self-expression. LinkedIn has 396 million users, Twitter has 307 million active users and Facebook almost 1.5 billion active users, according to Statista.com.
However, social media can easily lend itself to blurring the line between users’ personal and professional lives. And any information — good or bad — posted to social media can be difficult to delete once it’s out there. Fortunately, there are steps you can take to become a more responsible social media user. Read on to find out how social media can hurt your career, and how to avoid social media mistakes.
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Social Media Quizzes Could Give Hackers Access
Social media allows you to connect with the world, but many seemingly harmless quizzes and games can really be traps laid by social media hackers.
The simple and sometimes silly surveys that pop up on Facebook feeds often ask simple questions that may appear simple enough: What's your favorite color? Where did you grow up? What is your spirit animal? Where did you go to high school?
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How to Identify Your Best Social Media Influencers
Social media has become an integrated layer in our lives, available at almost every point in your day and even in space. It is this level of integration in our lives which has also made social media so powerful as a marketing tool and why just about every business has integrated it into their overall marketing strategies.
One important element of social media, if you really want to get the eyes, ears, and mouths of the people really making an impact, is to connect and engage with the influencers of each social platform.
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Social Media Could Deal your Brand a Blow
Decide how you intend to use social media and to whom you will allow access, especially on Facebook. You do not necessarily need to completely sanitise all your social media profiles — because companies want to hire real people, and some companies specifically look for creativity and personality.
However, if you want to ensure a potential employer does not reject you on those grounds, make sure your online social profile depicts the type of employee a company would want to hire.
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Social Media Marketers Face New Challenges As FTC Rolls Out New Guidelines
The Federal Trade Commission rolled out its latest truth in advertising guidelines. The last time the FTC updated its guidelines for truth in advertising was back in 2010. The new guidelines may precede a crackdown for social media marketing.
Their effect on social media marketing includes how marketers handle the use of celebrity endorsements. The FTC recommends that marketers have a proper disclosure check up to make sure that their social media marketing campaigns fall within FTC guidelines.
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Social Media Punished as Stocks Fall
A trio of social media stocks is getting pummeled this week, a sign that Wall Street may be unwilling to overlook missteps at some of its Internet darlings.
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Can Social Media Make You Happy?
Social media may make you happy -- or not. Like almost all human interaction, it is what you make of it.
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Social Media Can Cost You Your Job
We see it happen every day. But here are some tips that will help keep your social media life from ruining your career.
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Social Media Spread is a Problem for Organizations
According to the Electronic Transactions Development Agency , a public organisation, Thais usually spend around seven hours a day online and most of that is spent on social media.
This phenomenon has had an impact on many businesses due to the time people are forced to spend on social media, especially content businesses, like news providers, bloggers and websites.
It has also affected the way people get news and other information, with rumours sometimes mistaken for genuine news reports.
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Social Media and Standardized Test
When standardized tests are shared nationwide—as they now are, under the Common Core system that's been adopted in 46 states—cheating suddenly becomes a whole lot easier. Especially since teenagers now share just about everything on social media.
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Social Media Makes You Spend More
When I ran a Facebook ad recently for a nonprofit where I volunteer, I was surprised how specific you could get in targeting potential customers. If I wanted to advertise the event I was promoting to women between the ages of 24 and 26 in my city who were unmarried and educated, who watched Girls, owned a dog and liked designer purses — I could do that.
Being able to target ads to a specific market can help a seller reach the people who want or need their products and services. Unfortunately, that means buyers may also be encouraged to spend more than they should if they are not mindful.
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Social Marketing Tools That Build Your Reach and Credibility
As an early adopter of media since the early 80s, I love everything about media, its immediacy, urgency, fluidity, and ability to impact the masses and unify people and ideas in real time, in the moment.
Social marketing continues to be a powerful force for good, but as we know it can be a dangerous platform for bad too.
Through prior careers in entertainment and broadcast radio sales, and celebrating 8 years in my current social media consultancy, social marketing clearly is the most effective way to build branding, credibility and the bottom line.
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Social Selling 101
Begin at the beginning
When you start out social selling, do not automate any of your processes. Just focus on figuring out how to participate in a social conversation and getting connections through LinkedIn, Twitter, and Facebook.
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Social Media Etiquette
The power of social media is indisputable; what you say on line creates a lasting impact.
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Social Media Reduces Stress for Women, But Not Men
What is social media doing to us? Is it stressing us out with its never-ending pings announcing new baby pictures, engagements, and unimportant messages to respond to? Or is it keeping us connected to people, and therefore happier? These are tricky and loaded questions, but a new survey from Pew adds a bit of evidence to the social media reduces stress side of the ledger. At least if you are a lady.
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Social Media Feeds into Munchausen by Proxy
Experts say the case of a mother accused of poisoning her 5-year-old son to death with salt appears be an example of how social media feeds into Munchausen by proxy, a disorder in which caretakers purposely harm children and then bask in the attention and sympathy.
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Social Media Risks
Within corporates, social media is no longer simply the domain of the marketing department. And directors on big boards are putting their management teams through the hoops, demanding to know their strategic response to the phenomenon that has changed the world.
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Social Media and the Law
Now that folks are posting and tweeting and retweeting - complaints and grievances around the clock, is every negative experience a possible class action? If someone has a bad experience with a bank or someone gets food poisoning at a restaurant or someone has a problem with a prescribed medicine, he can immediately find others with similar outrages. Are social media making it easier for plaintiffs to band together?
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Social Media Audit
One way to jump-start a content strategy that not only engages but motivates your audience is to conduct a social media audit. An audit also can be useful as you analyze your competitors social media efforts and get a handle on any unauthorized activity taking place on rogue accounts bearing your name and or likeness.
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Social Media You are Doing it Wrong
The mistakes that make crazy are avoidable. Sometimes, people do not realize it is wrong. Other times, people do not think it is a quick fix.
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Social Media Making You Stupid
Social media, we all know, can make you unproductive. If you’re indiscreet or offensive, it can complicate your relationships. But can it also make you downright dumb?
That is what a new study published in the Journal of the Royal Society Interface suggests. How can spending more time on Facebook or Twitter end up making us stupider?
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Social media marketing / Tracy L. Tuten & Michael R. Solomon
Social media management : persuasion in networked culture / Ben Shields
Social media marketing in BRIC countries : examining case studies of BMW, Adidas and NIVEA / Elena Trost
Social media strategy : a step-by-step guide to building your social business / Kamales Lardi, Rainer Fuchs [editors]
Social media ROI : managing and measuring social media efforts in your organization / Olivier Blanchard
Social media metrics : how to measure and optimize your marketing investment / Jim Sterne
Social media marketing : strategies for engaging in Facebook, Twitter & other social media / Liana "Li" Evans
